About Dar Fest
Dar Fest is U-Fresh Tanzania's road show activation program launched in Dar es salaam on July 10, 2024. This initiative takes our beverages directly to communities, going street by street to increase brand awareness. At each stop, we showcase our full product range, entertain customers with music and activities, and distribute prizes including branded merchandise and product vouchers.
"The U-Fresh Dar Fest team brought amazing energy to our streets! We tasted great flavors, enjoyed the entertainment, and won prizes. It was an unforgettable experience!"
Dar Fest 2024 Highlights
- Visited multiple neighborhoods across Dar es salaam
- Engaged with thousands of customers through product sampling and demonstrations
- Featured live entertainment, games, and interactive activities at every stop
- Distributed hundreds of prizes including branded merchandise, product vouchers, and gifts
- Showcased our complete product range including sodas, juices, milk drinks, and tube ice
Thank You Dar es salaam!
The inaugural Dar Fest in Dar es salaam was a tremendous success! Thank you to everyone who participated and made this event special. We're excited to bring Dar Fest to more communities across Tanzania. Stay fresh with U-Fresh!